Once you have signed up at clickbank for an affiliate account (it's free, just go to Clickbank Sign Up Instructions), then you are ready to start promoting and marketing the e-book.

Marketing the Fitness Model Program e-book is simple. All you do is put special links on your webpages or in your newsletters to send traffic to the FitnessModelProgram.com website. These links are called "CLICKBANK HOPLINKS" and they are important because this is how Clickbank keeps track of the traffic you send to FitnessModelProgram.com and gives you credit for the e-book sales you generate.

So the very first step after you have signed up for your clickbank account is to understand how to make a hoplink. Keep in mind, if you make your link incorrectly, that is kind of like putting an ad in the yellow pages and using the wrong phone number! (YOU are responsible to make sure your hoplinks are coded correctly!!!! )

Here is how to correctly make your hoplink:

The current standard clickbank hoplink format is:

http://xxxxxxx.vendor.hop.clickbank.net

fitnessmo1 is the vendor (product) name, so that looks like this:

http://xxxxxxx.fitnessmo1.hop.clickbank.net

So now, all you have to do is insert YOUR clickbank affiliate nickname in the place where the x's are located.

For example, if your affiliate nickname is jennifer (note: use YOUR nickname, this is just an example!), then the hoplink would look like this:

http://jennifer.fitnessmo1.hop.clickbank.net

That's all there is to it. When someone clicks through YOUR hoplink, they are redirected to www.FitnessModelProgram.com and a "cookie" (a small tracking file) is dropped onto the computer of the visitor. This "marks" that visitor as coming from your referral.

Clickbank uses 60 day cookies, so that means if the people you send to FitnessModelProgram.com purchase that day or if they return any time within the next 60 days, you will get the commission for the sale (currently75% commission rate of net sale, or approximately $139.00 & change, U.S.).

I have one last suggestion. If you are using hoplinks on a web page, it is best you use a "DISPLAY URL" of www.FitnessModelProgram.com rather than exposing the actual clickbank hoplink. Tests have shown that when people realize they are "being sold something" on a commission basis (as opposed to simply getting a "recommendation" from an independent 3rd party), the conversion rates may drop, therefore it's best to "hide" your affiliate hoplink in your HTML code and use www.FitnessModelProgram.com as the display link.

Some advanced internet marketers even use "link cloaking" for this reason (and other reasons), but that will have to be the subject of another article.

If you have any questions about making hoplinks, whatsoever, please CONTACT ME any time!

Sincerely,
Jennifer Nicole Less,
Author, Fitness Model Program